Job Description

WHAT YOU’LL DO

As our Loyalty Business Expert you play a crucial role in enhancing customer value, strengthening the brand, and boosting sales by managing the global loyalty and CRM agenda. You work towards achieving aligned and cross-functional goals, which helps improve omni-channel sales performance across all areas of your work. Your efforts drive customer base growth and increase Customer Lifetime Value (CLV). Additionally, you contribute to the expansion and success of the H&M Membership Program and support sales-related activities in collaboration with the Sales team, all in accordance with H&M's values, standards, policies, and procedures.

• Help to design and implement comprehensive loyalty strategies, tailored to various global markets.
• Develop the strategies into global recommendations that are supportive to the regional business.
• Implement multi-channel engagement strategies, including email, social media, mobile apps, and in-store experiences, to ensure consistent and cohesive customer interactions.
• Utilize data analytics to gain insights into customer behavior and preferences.
• Develop targeted campaigns to enhance customer engagement and retention.
• Design innovative reward structures that incentivize desired customer behaviors, such as repeat purchases, referrals, and social media engagement.
• Engage and influence stakeholders at various levels within the organization to ensure alignment and support for loyalty initiatives.
• Work closely with regional marketing teams, product development, sales, and customer service to ensure consistency and effectiveness of loyalty programs.

WHO YOU’LL WORK WITH

You will collaborate with a dynamic and creative marketing team, working closely with regional marketing teams, product development, sales, and customer service to ensure cohesive and impactful loyalty programs.

WHO YOU ARE

We are looking for people with…

• University degree in Marketing, Business, Economics, Engineering, or equivalent relevant education.
• 5 years+ experience from relevant CRM or loyalty roles.
• Experience working in a cross-functional role collaborating with multiple teams in different geographies.
• A similar scope of responsibilities in previous jobs at a well-structured fashion retail/other retail environment or with a good H&M professional record around CRM, Marketing, Merchandising, or Controlling.
• Fluency in English and preferably local language(s).
• Knowledge of analytics software (e.g., Tableau, Power BI) is meriting.
• Competence within digital/tech and omni ways of working is meriting.

And people who are…

• Commercially minded and customer-first focused.
• Analytical and insights-driven (to drive through growth strategies).
• Strong communicators and negotiators – comfortable presenting to stakeholders at various organizational levels.
• Project leaders with strong internal drive, results-driven, and willingness to learn and feed the organization with new insights.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.